Moisturize your little one’s skin with Johnson’s Baby Lotion with coconut oil, aloe vera, and vita-min B5. Gentle enough for babies and the whole family, this newborn lotion is proven to hy-drate skin for 72 hours. Specially formulated for newborn and delicate skin, it moisturizes, pro-tects from dryness, and strengthens skin. Pediatrician & Dermatologist tested, this pH-balanced lotion has a unique gentle baby scent and is hypoallergenic with no added parabens or dyes. Our formula can help fight the 5 signs of itchy dry skin such as – itchiness, tightness, flaking, scaling, and redness. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding.